[PDF.94er] Client at the Core: Marketing and Managing Today's Professional Services Firm

Client at the Core: Marketing and Managing Today's Professional Services Firm

[PDF.ne53] Client at the Core: Marketing and Managing Today's Professional Services Firm

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 | #2577626 in Books |  2004-08-04 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.35 x1.08 x6.30l,1.39 | File type: PDF | 277 pages

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||6 of 7 people found the following review helpful.| Aquila and Marcus Deliver Practice Advice for Success|By Harry CPA|In "Client at the Core: Marketing and Managing Today's Professional Services Firm," (Wiley, 2004) August J. Aquila, based in Minnetonka, Minn., and Bruce W. Marcus, in Easton, Conn., a pair of veteran consultants, combine their considerable experience, skill and insight into a veritable strategic planning operat|From the Inside Flap|In Client at the Core, internationally renowned practitioners of marketing and managing professional services August Aquila and Bruce Marcus delineate the new landscape of professional services marketing and describe a new path for successfu

"Clients At The Core is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era. This is a well-written book that uses plain language to convey practical, well thought-out ideas."
-Patrick J. McKenna, a leading international consultant to professional service...

You can specify the type of files you want, for your device.Client at the Core: Marketing and Managing Today's Professional Services Firm   |  August J. Aquila, Bruce W. Marcus. A good, fresh read, highly recommended.

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